BUYER BASICS - 8 MINHow to estimate landed cost before requesting a quote
A simple framework covering product cost, packaging, freight, duty and common extra costs buyers forget.
When you compare China suppliers, the unit price is only the starting point. Landed cost includes product unit price, inner and outer packaging, sample fees, inspection fees, international freight (sea, air or express), destination duty and tax, customs clearance, and last-mile delivery. Buyers who only compare FOB unit prices often find the final cost 20-40% higher than expected. Start with an estimated volume and weight, then ask suppliers for both FOB and CIF quotes to your destination port.
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MOQ - 5 MINWhy the lowest MOQ is not always the safest deal
How small quantities can change unit cost, packaging options, attention level and shipping choices.
A 50-piece MOQ looks attractive, but suppliers often allocate leftover stock or older tooling, and you lose control over packaging and labeling. For first orders, a slightly higher MOQ (200-500 units) usually gives you better quality consistency, custom packaging and a supplier that takes you seriously. Calculate the total landed cost, not just the per-unit price, before deciding.
SHIPPING - 6 MINWhat to prepare before asking for a shipping estimate
Product weight, carton size, destination country and courier availability all affect the final route.
To get an accurate shipping quote, prepare: product dimensions and weight per carton, total carton count, whether the goods are sensitive (batteries, liquids, magnets), your destination port or airport, and whether you have a customs broker. Sea freight is cheapest for 500kg+, air freight for 100-500kg, and express (DHL/FedEx) under 100kg. Missing any detail will make the quote rough.
PACKING - 4 MINWhen basic checking and repacking can reduce headaches
Simple receiving checks, carton consolidation and packing notes can make small shipments easier to manage.
Before shipment, ask for photos of finished goods, carton labeling and packing list. For small orders, consolidate multiple items into fewer cartons to save freight. Label each carton with PO number and contents, and keep a packing list inside. On arrival, check carton counts and visible damage immediately before signing, so claims are easier to file.
SOURCING - 7 MINHow to compare quote options clearly
Look beyond unit price. Compare MOQ, sample options, packaging, lead time, shipping route and payment steps.
Build a comparison table: supplier name, unit price at your MOQ, sample cost and lead time, custom packaging options, production lead time, payment terms (deposit / balance), shipping method and Incoterm. The cheapest quote often hides in a lower deposit, shorter warranty or weaker packaging. Weight all factors before deciding.